Who wouldn’t love a warm cup of coffee amidst sunset with a favorite street bite? Indian food industry might be one attraction why tourists are lured into our country. Those pass by the streets couldn’t resist the tantalizing aroma of street Indian culture garnished in the pristine home blessed spices. Infact, it might be one reason why there is a healthy competition between high profile star restaurants and low budget utility counters. But many would be baffling in the aftermath of demonetization regarding the lives of street food counters and low budget restaurants. Did they survive or found a way through?
Well, thede facto case is mind boggling and amusing, for those who love a pinch of sarcasm. Let us work our way up from thetop level, i.e. high-end restaurants to our favorite ‘street foods.
Aesthetic cuisines topped with stars
The star hotels and high-end restaurants had a revenue drop in the backwash of demonetization, but it wasn’t long lived. After the inceptive shock, the flood for food continued with a significant decline in number. Mostly, those who had access to e-payment options didn’t cook their mind thinking about a hangout, however, the dilemma indeed put many to stay halted for a while. But the ice is melting and food joints are expecting the usual flood to be back by year end for Christmas and New Year. These restaurants and hotels did their part by introducing all potential cashless option in exchange for mouth savoring foods. Card payments are highly entertained by dropping the minimum payment limit & offers on e-payments. While hotels were working so, banks played their role by granting cash-backs, discounts, waiving off service charges etc.
The flavors of street
Americans might say’ If you go to India, you shouldn’t return without trying their street food’ and yes, we are luckiest when it comes to street nosh. But our liberal worry in concern of note ban might revolve around these food joints, but guess what there were some unspoken factors that did help the majority of street foods. People often prefer to save their lower denominations as much as possible, so they prefer maximum food for theminimum price without compromising the taste bud’s pleasure, what wouldn’t be apt than a street fare? But not everyone, the competition indeed pulled some of the tables, but still the Indian love for street food was intact. Amazingly or rather ‘amusingly’ many street vendors came up with e-payment options telling the world ‘we are not ready to let our country down’. The tactical approach by PayTm worked in the street lights, converting a street food joint into a ‘Hi-tech food court’. Not paytm alone, many e-wallets popped after the rain for good and the common man didn’t hesitate to try their fate with technology.
“Earth is rotating”
It won’t be always dark, and nobody could hide the light. The $500 billion industry might have had some falls, but many weren’t ready to give up their business as well as patriotism. Eateries always calm the panic by spreading the aroma of their exquisite cuisines and a message for thepublic, and that’s what worked here too. They showed the public how easy it was to get through note ban without much of a headache. Demonetization wasn’t enough to tie down the food junkies on their heel, and it oughtn’t to be concluded mentioning the role of food vendors around the country joining their hands for thesuccess of this revolution.